{"id":445,"date":"2026-03-10T11:50:10","date_gmt":"2026-03-10T10:50:10","guid":{"rendered":"https:\/\/rancher.hr\/?page_id=445"},"modified":"2026-03-10T20:11:46","modified_gmt":"2026-03-10T19:11:46","slug":"o-nama","status":"publish","type":"page","link":"https:\/\/rancher.hr\/en\/o-nama\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"445\" class=\"elementor elementor-445\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09a5162 e-flex e-con-boxed e-con e-parent\" data-id=\"09a5162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32158df e-con-full e-flex e-con e-child\" data-id=\"32158df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c3334 elementor-widget elementor-widget-image\" data-id=\"c9c3334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"911\" src=\"https:\/\/rancher.hr\/wp-content\/uploads\/2026\/03\/About-us-2.png\" class=\"attachment-large size-large wp-image-572\" alt=\"\" srcset=\"https:\/\/rancher.hr\/wp-content\/uploads\/2026\/03\/About-us-2.png 756w, https:\/\/rancher.hr\/wp-content\/uploads\/2026\/03\/About-us-2-249x300.png 249w, https:\/\/rancher.hr\/wp-content\/uploads\/2026\/03\/About-us-2-600x723.png 600w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05c8ad6 e-con-full e-flex e-con e-child\" data-id=\"05c8ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8095c98 elementor-widget elementor-widget-heading\" data-id=\"8095c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7641461 elementor-widget elementor-widget-text-editor\" data-id=\"7641461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the heart of Like, on terrain where nature forgives no mistakes, the idea of the Rancher was born. Working with livestock in such conditions demands reliable equipment, practical solutions and the kind of experience that only comes from years spent in the field. Here, winters are long and harsh, the pastures vast, and the distances between the herd and home are often measured in kilometres rather than metres.<\/p><div dir=\"auto\">Equipment must work every time. Systems must be simple and efficient. Solutions must be tailored to real-world conditions, not ideal scenarios.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">We are livestock farmers ourselves. We work with the herd every day, plan grazing, take care of animal health and organize our work in conditions that often depend on weather, terrain and speed of reaction. Over the years, we have faced the same questions as many other farmers \u2013 how to have better control over the herd, how to increase safety, how to reduce losses, how to optimize time and costs.<\/div><div dir=\"auto\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b31522 e-flex e-con-boxed e-con e-parent\" data-id=\"6b31522\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d879209 elementor-widget elementor-widget-text-editor\" data-id=\"d879209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\">It quickly became clear that quality professional equipment on our market is not always easily available. We had to look for many solutions outside of Croatia, test them on our own property and assess their real value in practice. Only when something passes the field, weather conditions and daily work \u2013 do we know that it is worth it.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">Rancher was born from this experience.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">We launched this platform with a clear goal \u2013 to provide livestock farmers in Croatia with access to proven, professional equipment that makes sense in the field. Our offer includes solutions for livestock management and control, tracking systems, equipment for safe animal handling, feed protection and other equipment needed for serious work on the farm and ranch.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">We do not choose products randomly. We offer only solutions that we would use ourselves \u2013 and to a large extent we already use. We believe that ranchers do not just need a webshop, but a partner who understands their challenges and speaks the same language.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">In conditions where nature sets the rules and responsibility to the herd is non-negotiable, we choose to do things the right way \u2013 without compromise.<\/div><div dir=\"auto\">\u00a0<\/div><div dir=\"auto\">Rancher was not created to be just another store.<\/div><div dir=\"auto\">It was created to set the standard.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O nama U srcu Like, na terenima gdje priroda ne opra\u0161ta pogre\u0161ke, razvila se ideja Ranchera. Rad sa stokom u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-445","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/pages\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":22,"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/pages\/445\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/pages\/445\/revisions\/631"}],"wp:attachment":[{"href":"https:\/\/rancher.hr\/en\/wp-json\/wp\/v2\/media?parent=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}